A growth agency built by a media strategist.
Founded in 2020, Growth Metrics exists to give serious businesses the planning discipline of a blue-chip media team — paired with the speed and hands-on execution of a modern, automation-first operator.
Blue-chip discipline, operator execution.
Muhammad Wasif Wajid is an MBA graduate and Top Rated freelancer on Upwork. As a former Media Strategist at Unilever Pakistan / GroupM Mindshare, he handled digital media planning for iconic FMCG brands — and now applies that discipline to Growth Metrics clients through performance marketing, automation, and AI-enabled execution.
What makes us different.
Blue-chip planning discipline
FMCG media planning rigour from Unilever / GroupM — applied to businesses of every size.
Strategy and hands-on execution
We do not just advise. We build the websites, campaigns, and automations ourselves.
Automation-first
Every engagement is designed to reduce manual work and make growth repeatable.
AI-enabled workflows
We deploy AI agents where they add real leverage — qualification, drafting, reporting.
Founder-led accountability
Senior ownership on every account — you work with the strategist, not a junior handoff.
Numbers you can defend
Clean tracking and reporting tie every action to an outcome you can stand behind.
Six moves from audit to scale.
Audit
Map channels, tracking, and funnels to find where growth leaks out.
Strategy
A prioritised media & growth plan with clear objectives and budgets.
Build
Websites, funnels, creative, and campaigns shipped fast and on-brand.
Automate
CRM, email, and AI agent workflows remove manual work.
Optimise
Test creative, copy, and pages against real conversion data.
Scale
Winning systems get more budget and reach — growth compounds.
Work with a founder-led team
Senior ownership on every account. Book a Growth Audit and talk strategy directly with the person doing the work.