Growth, Powered by Intelligence.
Growth Metrics builds connected acquisition, conversion, automation, and analytics systems for ambitious brands.
Trusted to build growth systems for
✦ Ex Media Strategist — Unilever Pakistan / GroupM Mindshare✦ MBA✦ Top Rated on Upwork✦ Founder-led since 2020
The problem
Most marketing isn’t broken. It’s disconnected.
Scattered marketing
Ads, email, social, and SEO run in isolation — no shared strategy, no single number to hit.
Weak tracking
You spend without clean attribution, so you cannot tell what drives revenue.
Inconsistent execution
Campaigns start strong, then stall when attention moves elsewhere.
Manual workflows
Leads, follow-ups, and reporting done by hand — slow, error-prone, unscalable.
The Growth Operating System
One connected growth system.
We unify the four layers that actually move revenue — planned like an FMCG media strategist, executed like a technical operator.
Explore the system01
Strategy
FMCG-grade media planning — objectives, audiences, budgets, and the metric that matters.
02
Creative
On-brand content and ad systems built to convert, produced at consistent cadence.
03
Automation
CRM, lifecycle email, and AI agent workflows that remove manual drag.
04
Analytics
Clean tracking and reporting so every rupee and dollar ties to an outcome.
Services
Growth systems, not one-off tasks.
Strategy & Media Planning
The plan behind the spend.
- Digital & media planning
- Google / Meta / TikTok Ads planning
- Social ad planning
- Marketing funnels
Automation & AI
Scale without more hands.
- Brevo email automation
- CRM & lifecycle
- Workflow automation
- AI agent workflows
Web & Technical
Fast, measurable, converting.
- WordPress & WooCommerce
- Technical SEO
- Analytics & reporting
- CRO & Core Web Vitals
Social & Creative
Consistent, on-brand output.
- Social media marketing
- Content systems
- Logo & brand identity
- Canva creative systems
Selected work
View all work Systems we’ve shipped.
Health & wellness
HeavyMetalDetox.org
SEOContent systems
Education platform
CollegeNaturalMedicine.com
WebFunnelsSEO
Practitioner marketing
NaturalTherapyCenter.net
WebLead gen
Conversion web system
OVZA.com
Premium buildTech SEO
Health & wellness
WorldwideHealthCenter.net
WebSEO
Ecommerce
Detox Elis UK
WebAutomation
Full case-study screenshots are being finalised — coming in the next update.
Founder-led
Blue-chip discipline, operator execution.
Muhammad Wasif Wajid is an MBA graduate and Top Rated freelancer on Upwork. As a former Media Strategist at Unilever Pakistan / GroupM Mindshare, he handled digital media planning for iconic FMCG brands — and now applies that discipline to Growth Metrics clients through performance marketing, automation, and AI-enabled execution.
Ex Media Strategist — Unilever Pakistan / GroupM MindshareMBATop Rated on UpworkFounder-led since 2020
Read the full story Our process
Six moves from audit to scale.
01
Audit
Map channels, tracking, and funnels to find where growth leaks out.
02
Strategy
A prioritised media & growth plan with clear objectives and budgets.
03
Build
Websites, funnels, creative, and campaigns shipped fast and on-brand.
04
Automate
CRM, email, and AI agent workflows remove manual work.
05
Optimise
Test creative, copy, and pages against real conversion data.
06
Scale
Winning systems get more budget and reach — growth compounds.
FAQ
Answers before you reach out.
What does a Growth Audit include?
A structured review of your channels, tracking, funnels, and automation — followed by a prioritised action plan showing where growth leaks and what to fix first.
Who do you work with?
Serious businesses, startups, ecommerce and health/wellness brands, recruitment firms, nonprofits, and service businesses that want strategy plus hands-on execution.
Do you only plan, or also build?
Both. We plan the strategy and build it — websites, campaigns, email automation, CRM workflows, and AI agent systems.
What platforms do you use?
WordPress / WooCommerce for web, Brevo for email automation, and modern CRM and analytics stacks. We pick the lightest tool that does the job well.
How does the AI and automation work fit in?
We add automation where it removes manual drag — lead capture and routing, lifecycle email, AI-assisted qualification and drafting, and automated reporting.
How do we start?
Book a Growth Audit or start a project from the contact page. We scope the work, agree the plan, and move fast.
Free · No obligation
Ready to build your growth system?
Book a Growth Audit and get a prioritised plan for turning scattered marketing into one measurable, automated system.